DIGITAL MARKETING FUNDAMENTALS CERTIFICATE

STARTS ON

Admissions Open Now

DURATION

6 Months, 520 hours
20 hours / 4 per day

CERTIFICATE FEES

Total Fee: PKR 30,000

Per Month: PKR 5000

Home >> Academics >> Certificate Courses >> Digital Marketing Fundamentals Certificate

About Digital Marketing Fundamentals Certificate


Digital Marketing (DM) is the term used for the targeted, measurable, and interac-tive marketing of products or services using digital platforms to reach the viewers, turn them into customers, and retain them. Moreover, digital marketing is defined as a journey that can take an individual or organization towards new markets, dis-cover new opportunities and protect the current landscape. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. As digital platforms became increasingly incor-porated into marketing plans and everyday life and as people increasingly use digi-tal devices instead of visiting physical shops (Adopted from Digital Marketing, NV & TTC).

This course has been specifically designed to teach young generations how to succeed as digital sales professionals, attracting the right customers with minimal investments. In this certificate, you will test your ability to use the tools for editing, making, and advertising the contents through social media, including Facebook, Instagram, LinkedIn, and much more.

Who should join Digital Marketing Fundamentals Certificate?

The young, dynamic individuals interested in web, mobile applications, search engines, social media, email websites, or any new digital channel. This course provides requisite knowl-edge about digital tools, such as the Internet, smartphones, revolutionizing the world of marketing by changing both firms’ and consumers’ roles and practices.

SKILLS YOU WILL LEARN FROM DIGITAL MARKETING FUNDAMENTALS CERTIFICATE

  • Windows operating system and video editing software
  • The impact of technology on traditional marketing mix
  • How to use digital marketing
  • How digital marketing increase sales and business growth
  • Basics of digital marketing tool kit
  • How to reach your online target markets

TASKS YOU CAN PERFORM (COMPETENCIES) ON CERTIFICATE COMPLETION

  • Marketing
  • Use of digital marketing tools
  • Email marketing
  • Social media marketing
  • Advertising and viral marketing

Total Course Duration (6 Months)

Weekly Class Hours

20 hours/4 per day

Total Contact Hours

520 hours

Focus

30% Theory, 70% Practical

POTENTIAL JOB OPPORTUNITIES ON COMPLETING DIGITAL MARKETING FUNDAMENTALS CERTIFICATE

  • Marketing Assistants
  • Marketing Officers
  • Sales Personnel

Skills Oriented Learning Modules

he certificate offered by the National Skills University has seventeen modules. Each module has been prepared by professionals working in the field. Each module’s primary focus is to provide students with the necessary skills and abilities of DIGITAL MARKETING.

(One week)

(One week)

(One week)

(Two weeks)

(Two weeks)

(Two weeks)

(Two weeks)

(One week)

(Three weeks)

(Two weeks)

(Two weeks)

(One week)

(One week)

(One week)

(One week)

(One week)

(One week)

Instructor's

...
Dr. Ijaz Ahmad

Assistant Professor

August 04, 2021@ 10:11 AM