Ahmad Mujtaba Malik has research expertise in Value Co-Creation, Branding, Advertisement and Consumer Buying behaviour. His two articles are published in HEC recognized Journal Y category.
- Malik, A. M., Akbar, M. I. U. D., Ullah, S., & Akram, J. (2022). Journal of ISOSS 2022 Vol. 8 (1), 273-290 VALUE CO-CREATION IN VOCATIONAL EDUCATION: A SERVICE MODEL FRAMEWORK. Journal of ISOSS, 8(1), 273-290
- Imran, Zara, Ahmad Mujtaba Malik, Irsa Mehboob, and Shrafat Ali Sair. "Performance Anxiety during Exams: Predictors of Students’ Academic Failure." Journal of Social Sciences Review 3, no. 1 (2023): 104-117
Ahmad Mujtaba Malik is Lecturer of Marketing in Department of Management Sciences, National Skills University, Islamabad. He has earned double masters in Marketing. His MS is from University of Central Punjab, Lahore and MBIT is from University of the Punjab, Lahore.
He has 10 years of vast teaching experience. It includes teaching at NUML, PU, UCP, Superior University, Pak Aims and other top institute of Lahore. He was cluster head marketing in NUML and has won different competitions in LUMS and UCP.
He has worked for four years in textile sectors. His career has started from Sefam Group of companies (Brand Coordinator, Bareeze, Minnie Minors) in 2010. He joined EGO as Assistant Retail Manager North Region and transformed himself as product development officer in US apparel sister concern firm. He has completed his internships with Sapphire group of companies, NIB Bank and WAQT News.