Department of Management Sciences,
National Skills University Islamabad,
Faiz Ahmed Faiz Road, H-8/1, Islamabad
Ahmad Mujtaba Malik possesses research proficiency in various domains, including Value Co-Creation, Branding, Advertising, and Consumer Buying Behavior. His scholarly contributions include two published articles addressing significant topics such as "Performance Anxiety During Exams: Predictors of Students' Academic Failure" and "Value Co-Creation in Vocational Education: A Service Model Framework." These articles have been published in journals recognized by the Higher Education Commission (HEC) and categorized under the Y category.
Ahmad Mujtaba Malik holds the position of Lecturer in Marketing within the Department of Management Sciences at National Skills University, Islamabad. He has attained dual Master's degrees in Marketing, with an MS from the University of Central Punjab, Lahore, and an MBIT from the University of the Punjab, Lahore.
With a combined tenure of four years in the professional realm and a remarkable decade-long teaching career, Ahmad brings a wealth of experience to his role. He has delivered lectures at esteemed institutions across Lahore, including Pak Aims, the University of the Punjab, the University of Central Punjab, Superior University, and the National University of Modern Languages. Noteworthy achievements in his teaching journey include winning several competitions at LUMS and UCP, as well as serving as the cluster head for marketing at NUML.
Ahmad's professional trajectory extends into the textile sector, where he has garnered four years of valuable experience. His journey commenced at the Sefam Group of Companies, where he held the position of Brand Coordinator for Bareeze and Minnie Minors starting in 2010. Progressing in his career, he transitioned to EGO as the Assistant Retail Manager for the North Region, subsequently assuming the role of product development officer in a sister company based in the US apparel industry. Additionally, Ahmad has enriched his professional profile through internships with prominent organizations such as the Sapphire Group of Companies, NIB Bank, and WAQT News.
