Certificate of Digital Marketing

Program at a Glance

  • Six months skill certificate
  • Total 15 modules including introductory modules for basic English, résumé writing and interviewing skills
  • Monthly fee Rs. 5000
  • Hostel available for students from far-flung areas (additional charges applied)

Learn the skills required for a Certificate of Digital Marketing

In this certificate course the participants will learn the elements of digital marketing and their impact on traditional marketing models and strategies. The course covers everything from customer experience, traffic generation, advertising strategies, to analytics and tracking ROI (Return on Investment). This course takes participants through the steps of developing a digital marketing plan at individual and organizational level. Participants are exposed to web-based marketing tools with the purpose of merging social media with traditional marketing.

What You’ll Learn

Successful completion of this certificate will provide you the right balance of knowledge, skills and work experiences which are essential elements for employability in the industry. Trainees will gain knowledge about:

  • Windows operating system and video editing software
  • WordPress
  • The impact of technology on the traditional marketing mix
  • The impact of digital marketing
  • The use of digital marketing to increase sales and expand their businesses
  • Search Engine Optimization (SEO)
  • The basics of digital marketing tool kit
  • Reaching their online target market
  • The elements of the digital marketing plan
  • Content marketing
  • Project management and marketing management

Who Should Attend?

This course is excellent for:

  • Entrepreneurs, freelancers, recent graduates and employees across a range of industries
  • Pre-launch business owners who don't know where to get started
  • Website owners who are struggling to get traffic and sales
  • Anyone looking to add highly paid skills to their CV

How You’ll Benefit?

The program features:

  • Complete all in one digital marketing (advanced level)
  • Modules which cater to the needs of beginners as well as professionals.
  • Hands-on practice of the digital marketing tools and their applications (20% theory & 80% practical course)
  • Internationally acclaimed and experienced instructors, state-of-the-art classrooms and labs
  • Empowering communication skills.

Potential Job Opportunities:

Successful completion of this certificate will lead to employment in a variety of different occupations and industries as:

  • Marketing assistant
  • Marketing officer
  • Sales personnel
  • Marketing manager
  • Content writer
  • Search engine marketer
  • Search engine optimization executive
  • Conversion rate optimizer
  • Freelance marketer

This certificate course offered by National Skills University Islamabad has 15 modules. Each module has been prepared by the professionals. The course is hugely interactive with projects, checklists & actionable lectures built into every section.

The course duration is 360 Hrs (15 hours/week) and is divided into the following modules:

Modules Topics Duration
Module-1Ethics, rules and introduction to digital marketing Two weeks
Module-2Basic communication skills and résumé writing skillsOne week
Module-3Introduction to WordPressOne week
Module-4Digital marketing strategyTwo weeks
Module-5Content marketing strategy One week
Module-6Digital copywritingOne week
Module-7Defining the audienceOne week
Module-8Writing advertisement copyTwo weeks
Module-9Social media marketingTwo weeks
Module-10Managing a social media communityTwo weeks
Module-11Brand contact & paid advertisingTwo weeks
Module-12Supervising a technical project teamTwo weeks
Module-13SEO and analyticsTwo weeks
Module-14Cookies and tracking in analyticsTwo weeks
Module-15Email & mobile marketingOne week
  • The course fee is Rs 5000 per month
  • Fee is charged on monthly basis
  • Partial fee waiver available for deserving candidates
  • Hostel fee is charged separately
  • Certificate and award ceremony fee is Rs 1000 (charged only once)

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January 29, 2023@ 05:42 PM