January 29, 2023@ 05:42 PM
In this certificate course the participants will learn the elements of digital marketing and their impact on traditional marketing models and strategies. The course covers everything from customer experience, traffic generation, advertising strategies, to analytics and tracking ROI (Return on Investment). This course takes participants through the steps of developing a digital marketing plan at individual and organizational level. Participants are exposed to web-based marketing tools with the purpose of merging social media with traditional marketing.
Successful completion of this certificate will provide you the right balance of knowledge, skills and work experiences which are essential elements for employability in the industry. Trainees will gain knowledge about:
This course is excellent for:
The program features:
Successful completion of this certificate will lead to employment in a variety of different occupations and industries as:
This certificate course offered by National Skills University Islamabad has 15 modules. Each module has been prepared by the professionals. The course is hugely interactive with projects, checklists & actionable lectures built into every section.
The course duration is 360 Hrs (15 hours/week) and is divided into the following modules:
Modules | Topics | Duration |
Module-1 | Ethics, rules and introduction to digital marketing | Two weeks |
Module-2 | Basic communication skills and résumé writing skills | One week |
Module-3 | Introduction to WordPress | One week |
Module-4 | Digital marketing strategy | Two weeks |
Module-5 | Content marketing strategy | One week |
Module-6 | Digital copywriting | One week |
Module-7 | Defining the audience | One week |
Module-8 | Writing advertisement copy | Two weeks |
Module-9 | Social media marketing | Two weeks |
Module-10 | Managing a social media community | Two weeks |
Module-11 | Brand contact & paid advertising | Two weeks |
Module-12 | Supervising a technical project team | Two weeks |
Module-13 | SEO and analytics | Two weeks |
Module-14 | Cookies and tracking in analytics | Two weeks |
Module-15 | Email & mobile marketing | One week |
Ready to take the Digital Marketing course?
Register for a free sample lesson on Certificate of Digital Marketing
Get to know the Certificate of Digital Marketing faculty.
January 29, 2023@ 05:42 PM
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Islamabad, Pakistan
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