Digital Marketing and Freelancing

Learn the skills required for a Digital Marketing Certificate

Want to turn your passion for digital marketing into a career? In this course, you’ll learn how to create a social media presence on Facebook, Instagram, YouTube, Twitter, and LinkedIn that people want to follow! Digital marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This certificate course will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertisement.

You will learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or Search engine optimization, including on-page and off-page SEO, local SEO and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.

What You’ll Learn

By the end of this course, you will be able to:

• Understand the landscape of traditional, digital, and social media marketing
• Understand the major social media platforms, how they function, and what role they play in marketing
• Understand how and why to create content for social media
• Manage a content calendar for your social media presence
• Create a Facebook business page and an Instagram account for business
• Create a YouTube channel for business
• Understand social media ad campaigns and what makes an effective ad
• Craft compelling and effective visuals for social media ads
• Understand the fundamentals of Google Ads
• Implement an A/B test to optimize your campaign
• Explain the purpose of SEO and the essential SEO terms to know
• Use Google Search Console and its reports to monitor a site’s presence in Google Search results
• Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance
• Identify the web analytic tool right for your specific needs
• Understand valid and reliable ways to collect, analyze, and visualize data from the web
• Define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies
• Understand how to become a Digital Marketing Associate

How You’ll Benefit

This course is excellent for:

• Entrepreneurs, freelancers, recent graduates and employees across a range of industries
• Pre-launch business owners who don't know where to get started
• Website owners who are struggling to get traffic and sales
• Anyone looking to add highly paid skills to their CV

How You’ll Benefit?

The program features:

• Anyone interested in digital marketing or SEO can benefit from taking a course. This includes students, marketing professionals, business owners, entrepreneurs, real state business owner and anyone else who wants to improve their digital marketing skills.
• Develop your skills: A digital marketing course will provide you with the skills you need to succeed in the digital world. You will learn about search engine optimization, social media marketing, email marketing, content marketing, and more.
• Increase your career prospects: With the increasing demand for digital marketing professionals, taking a course in this field can significantly increase your career prospects. You can also expect higher salaries and better job opportunities after completing the course.
• Stay ahead of the competition: By taking a digital marketing course, you will learn how to stay ahead of the competition. You will learn about the latest digital marketing strategies and techniques that will help you stand out from the crowd.
• Build a strong online presence: A digital marketing course will teach you how to build a strong online presence for your business. You will learn about website optimization, social media marketing, and other digital marketing strategies that can help you reach your target audience.
• Understand customer behavior: Digital marketing courses will teach you how to analyze customer behavior and develop effective marketing strategies based on this data. This will help you create targeted campaigns that resonate with your audience.
• Reach a wider audience: By understanding the basics of SEO and digital marketing, you can reach a wider audience and generate more leads for your business. You will learn how to optimize your website for search engines and use social media platforms to reach your target audience.
• Measure your success: Digital marketing courses will teach you how to measure the success of your marketing campaigns. You will learn how to track your website traffic, analyze your social media engagement, and use analytics tools to make data-driven decisions.
• Expand your network: By taking a digital marketing course, you will have the opportunity to connect with other professionals in the industry. This can help you expand your network and build relationships that can lead to future business opportunities.
• Start your own business: Finally, a digital marketing course can provide you with the skills and knowledge you need to start your own business. You will learn how to create a website, develop a marketing strategy, and build a strong online presence that will help you attract and retain customers.

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