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Certificate of Digital Marketing

Program at a Glance

Six months skill certificate
Total 15 modules including introductory modules for basic English, résumé writing and interviewing skills
Monthly fee Rs. 5000
Hostel available for students from far-flung areas (additional charges applied)

Learn the skills required for a Certificate of Digital Marketing

In this certificate course the participants will learn the elements of digital marketing and their impact on traditional marketing models and strategies. The course covers everything from customer experience, traffic generation, advertising strategies, to analytics and tracking ROI (Return on Investment). This course takes participants through the steps of developing a digital marketing plan at individual and organizational level. Participants are exposed to web-based marketing tools with the purpose of merging social media with traditional marketing.

What You’ll Learn

Successful completion of this certificate will provide you the right balance of knowledge, skills and work experiences which are essential elements for employability in the industry. Trainees will gain knowledge about:

Windows operating system and video editing software
WordPress
The impact of technology on the traditional marketing mix
The impact of digital marketing
The use of digital marketing to increase sales and expand their businesses
Search Engine Optimization (SEO)
The basics of digital marketing tool kit
Reaching their online target market
The elements of the digital marketing plan
Content marketing
Project management and marketing management

Who Should Attend?

This course is excellent for:

Entrepreneurs, freelancers, recent graduates and employees across a range of industries
Pre-launch business owners who don't know where to get started
Website owners who are struggling to get traffic and sales
Anyone looking to add highly paid skills to their CV

How You’ll Benefit?

The program features:

Complete all in one digital marketing (advanced level)
Modules which cater to the needs of beginners as well as professionals.
Hands-on practice of the digital marketing tools and their applications (20% theory & 80% practical course)
Internationally acclaimed and experienced instructors, state-of-the-art classrooms and labs
Empowering communication skills.

Potential Job Opportunities:

Successful completion of this certificate will lead to employment in a variety of different occupations and industries as:

Marketing assistant
Marketing officer
Sales personnel
Marketing manager
Content writer
Search engine marketer
Search engine optimization executive
Conversion rate optimizer
Freelance marketer

This certificate course offered by National Skills University Islamabad has 15 modules. Each module has been prepared by the professionals. The course is hugely interactive with projects, checklists & actionable lectures built into every section.

The course duration is 360 Hrs (15 hours/week) and is divided into the following modules:

Modules	Topics	Duration
Module-1	Ethics, rules and introduction to digital marketing	Two weeks
Module-2	Basic communication skills and résumé writing skills	One week
Module-3	Introduction to WordPress	One week
Module-4	Digital marketing strategy	Two weeks
Module-5	Content marketing strategy	One week
Module-6	Digital copywriting	One week
Module-7	Defining the audience	One week
Module-8	Writing advertisement copy	Two weeks
Module-9	Social media marketing	Two weeks
Module-10	Managing a social media community	Two weeks
Module-11	Brand contact & paid advertising	Two weeks
Module-12	Supervising a technical project team	Two weeks
Module-13	SEO and analytics	Two weeks
Module-14	Cookies and tracking in analytics	Two weeks
Module-15	Email & mobile marketing	One week

The course fee is Rs 5000 per month
Fee is charged on monthly basis
Partial fee waiver available for deserving candidates
Hostel fee is charged separately
Certificate and award ceremony fee is Rs 1000 (charged only once)

Ready to take the Digital Marketing course?

Apply for the certificate program – Complete the application to get started.

You can apply at any time.

Certificate of Certificate of Digital Marketing Free Sample Lesson

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