Bachelor of Science
Business Analytics (BS BA)

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BS Business Analytics

The Department of Management Sciences intends to introduce a 4-year undergraduate degree program in Business Analytics, aimed at developing students’ expertise in data-driven decision-making, business intelligence, predictive analysis, and data visualization. The program will focus on equipping students with the skills to gather, analyze, and interpret data to make strategic business decisions, optimize processes, and identify emerging business opportunities. It will further emphasize critical thinking, problem-solving, and the use of advanced data analytics tools and techniques relevant to contemporary business settings.

Eligibility

Study Plan

Award of Degree

Passed courses totalling at least 142 credit hours, including all courses specified as Core courses.
Obtained a CGPA of at least 2.00.

Scheme of Study

Total Credit Hours: 142

Suggested Scheme of Study for BS - Business Analytics (BS-BA)

Courses	General Requirement	Inter-discipline	Major Courses	Specialization / Elective Courses	Capstone Project	Internship
Number of Courses	13	4	26	4	1	1
Credit Hours	34	12	78	12	3	3

Program Duration and Details

Duration: Four Years
Total Regular Semesters: Eight
Total Required Credit Hours: 142
Method of Teaching: English

Semester-wise Breakup for BS - Business Analytics (BS-BA)

Semester 1

Sr. No.	Course Title	Cr. Hrs.	Category
1.	History / Philosophy / Creativity	(2+0)	GR
2.	Islamic Studies / Religious education studies only for non-Muslims	(2+0)	GR
3.	Fundamentals of Accounting	(3+0)	Major
4.	English Writing Skills & OCPS	(3+0)	GR
5.	Maths (Quantitative Reasoning)	(3+0)	GR
6.	Information and Communication Technologies	(2+1)	GR
7.	Ideology and Constitution of Pakistan	(2+0)	GR
Total Credit Hours:		18

Semester 2

Sr. No.	Course Title	Cr. Hrs.	Category
8.	Business Communication / Technical Report Writing (Expository Writing)	(3+0)	GR
9.	Micro-Economics	(3+0)	Inter-des
10.	Fundamentals of Business Analytics	(2+1)	Major
11.	Statistics	(3+0)	GR
12.	Civic Engagement in a Democratic Society	(2+0)	GR
13.	Sociology / Psychology / Anthropology / Economics / Social Work / Political Science / International Relations	(2+0)	GR
Total Credit Hours:		16

Semester 3

Sr. No.	Course Title	Cr. Hrs.	Category
14.	Financial Accounting	(2+1)	Major
15.	Physics / Chemistry / Biology / Ecology / Green Management	(2+1)	GR
16.	Business Finance	(3+0)	Major
17.	Introduction to Management	(3+0)	Major
18.	Programming for Business	(2+1)	Inter-des
19.	Principles of Marketing	(3+0)	Major
Total Credit Hours:		18

Semester 4

Sr. No.	Course Title	Cr. Hrs.	Category
1.	Technopreneurship	(3+0)	GR
2.	Financial Management	(3+0)	Major
3.	Macro-Economics	(3+0)	Inter-des
4.	Human Resource Management	(3+0)	Major
5.	Marketing Management	(3+0)	Major
6.	Statistical Inference	(3+0)	Inter-des
Total Credit Hours:		18

Semester 5

Sr. No.	Course Title	Cr. Hrs.	Category
7.	Calculus for Business Studies	(3+0)	Major
8.	Data Structures & Business Applications	(3+0)	Major
9.	Organization Behavior	(3+0)	Major
10.	Data Science for Business	(3+0)	Major
11.	Business Analysis and Forecasting	(3+0)	Major
12.	Business Research Methods	(3+0)	Major
Total Credit Hours:		18

Semester 6

Sr. No.	Course Title	Cr. Hrs.	Category
13.	Database Management Sciences for Business	(3+0)	Major
14.	Operation Management	(3+0)	Major
15.	Predictive Analytics for Business	(2+1)	Major
16.	Islamic Banking and Finance	(3+0)	Major
17.	Consumer Behavior	(3+0)	Major
18.	Internship (summer)	(3+0)
Total Credit Hours:		18

Semester 7

Sr. No.	Course Title	Cr. Hrs.	Category
1.	Specialization I	(3+0)
2.	Specialization II	(3+0)
3.	Business Intelligence Tools and Techniques	(2+1)	Major
4.	Project Management	(3+0)	Major
5.	Fundamentals of Machine Learning for Business Analytics	(3+0)	Major
6.	International Business Management	(3+0)	Major
Total Credit Hours:		18

Semester 8

Sr. No.	Course Title	Cr. Hrs.	Category
7.	Capstone Project	(3+0)
8.	Artificial Intelligence in Business	(3+0)	Major
9.	Business Analytics	(3+0)	Major
10.	Specialization III	(3+0)
11.	Specialization IV	(3+0)
12.	Foreign Language	(3+0)	GR
Total Credit Hours:		18

Marketing Electives

#	Subjects
1	Marketing Analytics
2	Marketing Research
3	Retail Marketing
4	Brand Management
5	Services Marketing
6	New Product Development
7	Sales Force Management
8	Advertising and Event Management
9	International Marketing
10	Integrated Marketing Communication
11	Customer Relationship Management

Finance

#	Subjects
1	Financial Analytics
2	Investment & Portfolio Management
3	Financial Risk Management
4	Financial Modelling
5	Equity Evaluation
6	Islamic Banking and Finance
7	Strategic Finance
8	Corporate Finance
9	Analysis of Financial statement
10	Micro Finance and SME
11	Stock Marketing and Trading

Human Resource Management

#	Subjects
1	Recruitment and Selection
2	Human Resource Information System
3	Career Management and Planning
4	Analytics for Effective Performance Management
5	Compensation Structure Development
6	Training and Development
7	Contemporary Issues in HRM
8	Organization Development
9	Workforce Diversity
10	Occupational Health and Safety
11	HR Analytics

Project Management

#	Subjects
1	Project Monitoring and Evaluation
2	Project Management Information System
3	Agile Project Management
4	Engineering Management
5	Project Risk and Quality Management
6	Product Design and Development
7	Emerging Trends in Project Management

Supply Chain Management

#	Subjects
1	Supply Chain Analytics
2	Sourcing and Procurement
3	Logistics Management
4	Inventory Management
5	Distribution and Design Network
6	Enterprise Resource Planning
7	Supply Chain Finance

Entrepreneurship

#	Subjects
1	Fintech and Entrepreneurship
2	Strategic Pricing for Entrepreneurs
3	E-commerce and Online Entrepreneurship
4	Social Entrepreneurship
5	Managing Family Business
6	Entrepreneurial Law and Intellectual Property
7	Intellectual Property Management for Entrepreneurs

Analytics

#	Subjects
1	Advanced Business Analytics
2	Agile Business Intelligence
3	Block Chain and Business Analytics
4	Data Storytelling and Visualization
5	Search Engine Optimization

Program Goals for BS Business Analytics (BS-BA)

1. Ethical Considerations and Data Integrity:

The program aims to cultivate a strong foundation in ethical conduct and data integrity by emphasizing responsible data handling, data privacy, and ethical decision-making in analytics.

2. Analytical and Critical Thinking Skills:

The program seeks to develop students’ analytical and critical thinking skills by equipping them with the ability to apply data mining, statistical analysis, and predictive modeling to effectively address complex business challenges.

3. Communication and Data Presentation Skills:

The program is designed to enhance students’ communication and data presentation abilities, enabling them to effectively convey data-driven insights through impactful visualizations, reports, and presentations.

4. Core Business Analytics Knowledge:

The program aims to provide comprehensive knowledge in the core areas of business analytics, including data analysis, data warehousing, business intelligence, and data visualization, aligning academic learning with industry practices.

5. Technological and Analytical Tools Proficiency:

The program intends to equip students with proficiency in advanced analytical tools and software, enabling them to apply data-driven solutions effectively across various business functions.