Bachelor of Business Administration

The BBA with specialization in marketing program at National Skills University Islamabad aims at shaping the students to be well-versed in business, tech savvy, innovative, ethical and to be able to communicate effectively in today's challenging market place. Our faculty team comprises of scholars and experts who are highly recognized nation-wide and committed to offer quality student-centered experiential learning in an international environment. The program offers a variety of "core subjects" to students while allowing specializing in specific marketing concentration such as digital marketing, integrated marketing communications, strategic marketing and many other combinations of more than thirty elective subjects such as content marketing, brand building strategy, fashion marketing, event marketing, sustainable marketing, marketing in Asia. Our curriculum is regularly updated to cope with the current business landscape and as demanded in the job market. Students attain educational excellence in BBA marketing mainly through practical and experiential learning of class workshops, project-based learning, business field trips, guest speakers, role-play, competitions, case study, on-the-job training, and interactions with experts from industries, internship.

The Department of Management Sciences is launching the Bachelor’s Degree program spanning over 4 years/8 Semesters under the guidelines provided by the Higher Education Commission Pakistan. The BBA with specialization in Marketing Program is devised to build a strong foundation for students and empowers them with Business management and administrative skills. This program prepares students for successful career by combing the global and local perspectives of doing business. This program prepares students to think of innovative ways to positively transform the businesses in Pakistan. Graduates of this program develop knowledge of data management, business intelligence, business functions and other quantitative methods.

The students who earn the BBA with specialization in marketing degree will be able to:

• Communicate effectively and professionally and demonstrate the ability to create coherent written and oral statements with the diverse audience across the cultures replicating skills to analyze and synthesize information.
• Demonstrate the ability to identify and evaluate relevant information for decision-making and make usage of diagnostic thinking skills and analytical techniques to assess the information and solve problems in the environment like ours characterized by uncertainty.
• Understand the importance of teamwork and group dynamics in achieving organizational goals and demonstrate ability to work effectively in teams.
• Acknowledges and understands significance of cultural diversity adapt their interpersonal behaviors and styles accordingly.
• Understand various leadership styles and demonstrate proven ability in exercising these styles according to the requirement of the situation.
• Understand the dynamics of the organizational conflict and power and politics and make use of their analytical and interpersonal skills accordingly.
• Acquire awareness of global diverse perspectives and understand the theory, operations, and challenges of global business.
• Demonstrate effectively practicing of overall functional business knowledge and ability to identify and interpret essential business concepts, principles and skills.
• Identify core organizational values and understand the issues of ethical and social diversity based on ethic, gender, religion, and culture and demonstrate the ability to propose feasible solutions to these issues.
• Understand computer-based information systems and able to use end-user computing tools and infrastructures to apply and interpret functional business knowledge.